Building on its reputation, Damas has recently launched the brand’s first Diamond-Only Destination Store, Damas One, located in the heart of the Deira Gold Souk, Dubai.
The grand opening of Damas One took place on May 2023, offering customers over 1,000 styles using mined and lab-grown diamonds and featuring the quality craftsmanship that is synonymous with the Damas brand.
The extensive range of diamond jewellery categories includes diamond classics, pendant sets, solitaires, contemporary and everyday jewellery, as well as an outstanding selection of bridal and engagement.
The new store is part of Damas’ dedication to pioneering and innovating in jewellery making and craftsmanship giving clients the choice between mined and lab-grown diamonds. Damas is the first and only jeweller in the region to offer its clients this choice.
Damas Jewellery is renowned in the region for its diamonds, an ever-growing collection of expertly crafted diamond jewellery for all occasions, and as a pioneer in the realm of lab-grown diamonds with its Gemological Institute of America (GIA) collection, launched in 2020.
This complements Damas’ offering of mined diamonds in its Damas Diamond Classics range, which are certified by the GIA and offer the finest quality in terms of Cut, Clarity, Colour, and Carat, known as the 4 Cs.
Gaia lab-grown diamonds add the element of “Choice” to the 4Cs, offering real diamonds while setting the highest standards. Certified by HRD Antwerp and reflecting the woman of tomorrow, Gaia lab-grown diamonds are both ethical and less expensive than mined diamonds, with 1 carat priced at Dh 9995.
Whether lab-grown or mined, all diamond jewellery at Damas One makes an exceptional choice. With a wide range of categories and designs to choose from, customers are sure to find their perfect diamond piece at Damas One. Visit Damas One at Deira Gold Souk to discover an unrivaled world of diamond designs.
Damas Jewellery was established in 1907 and has earned recognition as the leading jewellery retailer and house of jewellery design in the Middle East, with an extensive portfolio of over 150 stores across the GCC. For over 100 years, Damas has used creativity, innovation and expertise to create visions of beauty and inspire through unique storytelling. Damas has not only built an incredibly diverse portfolio of luxury in-house brands but has also established exclusive partnerships with the most renowned International brands including Graff, Marco Bicego, Roberto Coin, Leo Pizzo, Fope and many more.